Job description
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- Plans & ensures marketing support to ensure achievement of agreed top line and bottom line targets.
- Ensures optimal utilization and control of Adpro budget.
- Alignment and development of marketing mix elements.
- Ensures development and implementation of marketing mix elements for each product.
- Alignment of the same with overall Category and Business/ Marketing Plans. This would cover
- Communication Strategy (including advertising), Promotional Plan (Consumer Promo, Trade Promo, Merchandising and other visibility initiatives), Media Planning, Packaging, Pricing Decisions, Product Development.
- Develops long term and short term Strategy.
- Ensures optimal utilization of agency resources (Market research agencies, Advertising agencies, Media Agencies)
- Ensures development of Market research briefs and interpreting research findings.
- Sales analysis both primary and secondary, territory, ORG reports.
- Competition / consumer tracking.
- Media tracking.
- Profitability tracking.
Job requirement
- Full time MBA with Marketing Background.
- 6-7 Years of brand management (Ethnic Hair care Products)
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